This webinar will cover the foundation for successful retailers and the creation of an omni-channel solution, with seamlessly interchangeable platforms across all entities. The content of this webinar includes all the gears and mechanisms that propel a business through various sales and marketing channels.
Speaker: LINDA FARHA
President & Founder
Zenergy Communications; 9:30 am
WHAT IS AN OMNI-CHANNEL RETAIL STRATEGY?
• Cross-channel approach
• Integrated
• Cohesive
• Summary of possible approaches
WHY AN OMNI-CHANNEL RETAIL STRATEGY IS INVALUABLE
• Gain competitive advantage
• Better customer experience means higher customer retention
• Increased sales
• Improved operational efficiency and reduced costs
• Better data collection
HOW TO BUILD YOUR OMNI-CHANNEL RETAIL STRATEGY
Step 1: Find out what your customers want
Step 2: Identify your existing (and potential) touchpoints
Step 3: Pick your channels
Step 4: Identify the technological platforms your omni-channel offering requires
Step 5: Incorporate personalization
Step 6: Communicate your omni-channel offering
KEY WEBINAR TAKEAWAYS
By the end of this webinar, attendees should have a thorough understanding of the following as it pertains to building a robust omni-channel strategy:
• The purpose
• The approach
• The value
• How to build one
• Tools/technologies required